Food production is the biggest industry in the world and now, more than ever, the food technology sector is under immense pressure to meet the needs of a rapidly expanding population, both in terms of numbers of people and waistline. Coupled to this need for improved efficiency is the requirement for healthier products that satisfy customer trends and government health policies.
The food industry is responding by providing cleaner and less wasteful processes as well as introducing â€˜liteâ€™ products such as sugar-free drinks, fat free spreads, and low-salt alternatives. However, there is a balance between meeting these goals and achieving acceptable product taste and texture. Where such balance is met, an Intellectual Property (IP) opportunity is often missed.Â
As part of this event Mathys & Squire will be joined by industry experts and UK government (Public Health England) to discuss the current state of the UK food and beverage market, and the associated opportunities for Danish companies.Â There will be a particular emphasis on striking the right balance between taste, sugar, marketing, and product innovation, and the importance of protecting intellectual property in this highly competitive technical field.
To register for the event please email email@example.com.
Date: 13th March 2018
Location: British Embassy Copenhagen,Â Kastelsvej 36-40, 2100 KÃ¸benhavn Ã˜, Denmark
For more information about our expertise in the food sector please click here.Â